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How To Choose The Most Effective Social Media Platform To Promote Your Business in Mallorca

Kristan Ashton Social Media Simplifier

Using social media is easily the most effective way to promote your business. It can cost you nothing other than your (or someone else's) time. If you are using the right platform the right way. Here in Mallorca we have amazing opportunities to take advantage of these opportunities because a lot of people are just not getting it right.

Is Facebook the best option for you? What about Instagram? Or Linkedin, Pinterest or Youtube? In this guide I'll walk you through the options so you can see which are right for you.

Facebook Page

What Is It?

A Facebook Page is a public profile generally used by businesses or causes to draw attention to and promote themselves. Managed properly, a Facebook page can be one of the most effective ways of growing your business. Feel free to check out ours and Like it as an example - Be Seen Mallorca Business Facebook Page. Facebook pages don't have "friends", but people who Like  them.  The common misconception is the more Likes you have the more popular you are. It's not all about numbers - you need to reach the right people who will engage with your business. 

The Best Way To Use It

Finding the mix between providing content of interest and promoting your business is key. Too much promotion will put people off . We always recommend having a mix of useful information, fun content, competitions and interactive content and asking people to comment, as this way you are building a community of actual fans. Most importantly THE best way to use Facebook is to be true to you. The more honest you are, the more you will connect.

Who It Is Best For

Facebook Pages tend to work well for most Mallorca based businesses, from yoga, massage, health and beauty services to personal fitness, villa rentals and excursions. Generally business to customer works better than business to business, but not exclusively.

Target age & gender: Both male & female. Age between 25 - 55.

Facebook Group

What Is It?

A Facebook Group is a community for people to share their thoughts, feelings, opinions about a certain topic. They are more of a discussion forum that a Facebook Page, and are not generally dedicated to a specific business. Facebook Groups can be private, secret or public. Unlike Pages where only the Administrator (you) can post, any member of a Group is able to post.

The Best Way To Use It

Encourage positive discussion around topics related to you business, run polls, moderate effectively to avoid negativity. 

Who It Is Best For

If your business is based around something that people like to talk about, then it could be a good way to build up a community that will relate to your specific business. So activities that people like to do in Mallorca such as cycling, sailing etc. could work well. Generally business to customer.

Target age & gender: Both male & female. Age between 25 - 55.

Instagram

What Is It?

Instagram is a photo and video sharing platform, generally used via your mobile phone. When you post a photo or video on your Profile, anyone who follows you will see your photo's in their feed. You can check out our Instagram account as an example here: Be Seen Business Instagram

The Best Way To Use It

Great quality photo's and videos are known on instagram and can put people off.  Don't use this as a reason to not use Instagram especially if your clients/customers use Instagram.  Instagram is fast becoming a great platform to make sales for product based businesses and can drive leads for service based businesses too. The correct use of hashtags is very important as this is how people will find your profile and follow you.

Who It Is Best For

Mallorca is a great place to use Instagram to promote your business due to the beautiful locations and fantastic weather.  Any business where your product or service is visual should do well. So food related business, beauty and villa rentals can usually grow their businesses on Instagram. So do personal services like yoga and fitness.

Target age & gender: 18 -35, generally female although that is changing and more males are now engaging on Instagram.

LinkedIn

What Is It?

LinkedIn is a social network that tends to focus on professional networking and businesses. Users can post updates like they can on Facebook which can be seen by people they are "connected" to (similar to friends on Facebook). Your LinkedIn profile can be used to show your personal and business credentials. Because of the focus on business professionals, LinkedIn users tend to have twice the buying power than other social networks.

The Best Way To Use It

Creating a network of like-minded connections who will get to see your profile updates and engage with you is the aim of Linkedin. You can search for connections by industry, location, demographic etc. so you can engage with highly targeted leads. Creating and posting relevant content can establish you as an expert in your type of business, making it more likely for others to want to use your services.

Who It Is Best For

As you would expect, Linked in works best for business to business services and products.  Accountants, legal, property services tend to do well on LinkedIn.

Target age & gender: 25 - 45, both male & female.

Pinterest

What Is It?

Pinterest is a social network that allows users to "pin" (post) images and videos relating to a specific interest on their own or other users "boards". This can give you the opportunity to connect with potential customers who have an interest in whatever your product or service is, making your connections more highly targeted. It might surprise you to find out that Pinterest is the 4th most popular social network, ahead of the likes of Twitter and LinkedIn.

The Best Way To Use It

Good quality images and videos are crucial for your business on Pinterest. In fact you can connect your Instagram account to Pinterest and share the same images. The content you post will need to be specific to your niche. 85% of Pinterest users view it on their phones, so your media needs to be mobile friendly. Have well written descriptions to accompany your content to increase engagement.

Who It Is Best For

Health & wellness, food, travel & hospitality, arts & crafts are all businesses that can do well on Pinterest.

Target age & gender: 18 - 45, mostly female

YouTube

What Is It?

Not strictly a social network, but potentially an incredibly powerful way to promote your business, Youtube's video sharing platform has over 1.8 billion users every month, closing in on Facebook's 2 billion users.

The Best Way To Use It

Having a compelling business Homepage on YouTube can attract followers who will follow and engage with the videos that you post. Targeting specific "keywords" each time you post a video can increase your view count significantly. Ensure that the videos you post are engaging and personal to you.

Who It Is Best For

Yoga, massage, food services, villa rentals, excursions. Anything where you can showcase the beautiful Mallorcan coast and countryside will work really well on YouTube.

Target age & gender: 18 - 65, both male & female

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